OWN THE SPACE for your brand WITH CREATIVE ADS AND CAMPAIGNS
FROM SIMPLE, Creative TV Ads to creative dominance of sector!
At Elementary Spark, we help brands grow from their first steps on television to becoming trusted, recognisable names. Our work with iLaws Scotland is a perfect example — taking them from a simple, entry-level TV campaign (that was still a carefully crafted creative concept) to a bold, engaging, and brand-leading national campaign. As an independent agency, we also advise on how to maximise impact across TV, digital, and social channels — ensuring your budget works harder without overspending in one space at the expense of another. Through smart storytelling, clear strategy, and creative evolution, we turn first-time advertisers into confident, consistent brands that audiences trust and remember.
STV Campaign: Memories
(copy rotation x 2)
This simple but creative methodology allowed us to build messaging that resonated with the audience and helped nudge a behaviour change. Combining this with regular “explainer” and “CTA” ads generated contact leads for iLaws and built confidence in using TV to reach key audiences. The success led iLaws to explore how they could do more with TV at the top of their campaign.
See the other Ads below
Property Protection Trusts
STV Campaign: No Drama
(copy rotation x 4)
Making the leap to a very distinctive, memorable and fun campaign was clearly the right thing to do. Building catchphrase, campaign messaging (No Drama) and character elements into the ads helped audiences connect with a fairly dry product and pushed them into further brand recognition. With the explainer/CTA running alongside all these we built impact that lasts and has driven a massive increase in sales.
Power of Attorney
Explainer
How can we help you?
Whether you're already advertising on TV or thinking about making the leap, we help you get more from your media spend with creative that connects. We offer independent advice to maximise your reach and target your audience.
For established brands, we bring fresh energy and new angles to help your campaigns stand out in a crowded schedule. For those new to TV, we guide you through every step — from concept to broadcast — helping you manage risk, build confidence, and speak to the right audience with the right message.
Big idea, small screen, serious impact. It’s elementary!
🎬 Creative campaign development
✍️ Copywriting and scriptwriting
📺 TV, Radio, Online, Cinema and Out of Home integration
📈 Above-the-line and below-the-line strategy
🌐 Cross-platform creative and delivery
🤝 Media partner collaboration and asset management
How it works:
Talk to us about your current marketing plans and objectives.
Let us know the creative direction you want to go in and give us some insight to your audience.
We will give you some options and ideas for making more impact with your brand or simply changing creative direction.
Simple as that. We’d love to hear from you.
Independent Marketing Agency Scotland: TV Advertising & Integrated Campaigns
Elementary Spark is a marketing agency in Scotland that takes a fundamentally different approach to advertising advice. While TV broadcasters can only sell you their own airtime, we provide completely independent, impartial guidance on where your marketing budget will deliver the best results. As a specialist marketing agency in Scotland, we help businesses navigate TV advertising options including STV regional campaigns, Sky AdSmart addressable TV, and ITV Border—but only when television genuinely fits your strategy. We don't sell airtime; we sell expertise. Our team designs integrated campaigns that combine TV advertising with strategic digital marketing, social media, search, and content—because television works best as part of a comprehensive marketing ecosystem, not as a standalone solution. Whether you're a Scottish business exploring TV for the first time or an established brand looking to maximize advertising ROI, Elementary Spark offers the honest, expert advice you need. As an independent marketing agency in Scotland, we'll tell you when TV makes sense, when addressable targeting beats broadcast, when to wait, and crucially, what supporting campaigns you need to make television advertising truly effective. Get free, no-obligation advice from a marketing agency in Scotland that puts your success ahead of commission.
