Elementary Spark — Glasgow, Scotland

Work that ignites
brands.

TV commercials, integrated campaigns, video production and e-learning — made entirely in-house by the same team from first idea to live moment.

STV Sky AdSmart Channel 4 Brand Film Corporate Video Social Content Radio Outdoor E-Learning
TV ad production shoot — Elementary Spark Glasgow
01 TV & Broadcast Advertising

Bold creative.
Made for Scottish screens.

We develop audience-focused TV campaigns for STV, Sky AdSmart, Channel 4 and beyond — concept to screen, cleared and ready to air. From dynamic animation to full live action, our in-house team delivers TV creative that makes your brand impossible to ignore.

STV Sky AdSmart Channel 4 ITV Animation Live action Clearcast
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Integrated campaign production — Elementary Spark
02 Integrated Campaign Planning

Campaigns that reach audiences wherever they are.

We create integrated campaigns across social, radio, outdoor and digital that amplify your TV campaign and drive real results. Smart creative paired with strategic media buying — built to engage, connect and deliver measurable impact across every channel.

Social Radio Outdoor Digital Media planning Media buying
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Video production Scotland — Elementary Spark
03 Video Production & E-Learning

Video that works for your audience and your goals.

From short-form social content to full-length explainers and e-learning modules, we produce video that delivers. Product launches, team training, service showcases, events — we bring the story to life with smart creative, expert production, and purposeful delivery. All in-house. No chain.

Brand film Corporate video E-learning Social content Events Animation
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Our work — TV advertising

TV campaigns that transform brands.

We don't just make TV ads. We build campaigns that make brands impossible to ignore — bold, memorable creative that earns trust with Scottish audiences and converts viewers into customers. From first-time advertisers taking their biggest step to established brands pushing for market leadership, we've done it for both.

Bold creative audiences remember

Character-led TV campaigns that earn genuine brand recognition — the kind audiences quote back to you.

From first airing to lasting impact

We take brands on a journey — building awareness before driving action, so the ROI compounds over time.

Conversion content that moves the numbers

TV that works in combination with digital to build understanding and drive measurable sales uplift.

TV Advertising
iLaws Scotland — No Drama — STV Brand Campaign

A first-time TV advertiser turned into a recognised Scottish brand through character-led creative with genuine wit and staying power. Multi-copy rotation, catchphrase, and a funnel-filling explainer series that kept building results long after the campaign launched.

◆  One of the most recalled Scottish TV campaigns of recent years — audiences remember the character, not just the product.

TV Advertising
Trust Deed Scotland — Brand Campaign — STV

A financial services brand with a sensitive, trust-dependent audience. We built a campaign that balanced accessibility with authority — helping real people understand a real option at a moment when they needed clarity, not a hard sell.

◆  Helped a regulated sector brand reach and connect with the audiences who needed them most.

Our work — integrated campaigns

Campaigns that work at every level.

The most effective campaigns don't live on one channel — they build audiences through TV, educate them through content, engage them through social and convert them through targeted digital. We plan and produce across all of them from a single strategy, with one consistent brand voice throughout.

Multi-platform, single strategy

TV brand-build, digital education and targeted social — all planned together so every layer reinforces the others.

Characters and brands that outlast the campaign

Creative that gives brands a voice and personality audiences genuinely engage with, beyond the airtime.

B2B content that educates and converts

Complex products and services made simple — customer education content that shortens the sales cycle.

TV Advertising
GolfNow — Sky & STV Year-Round Campaign

Year-round brand-build and direct response across Sky and STV — building app awareness with golf club members while driving measurable conversion. A consistent presence that grew usage consistently year on year across a competitive digital market.

◆  App usage grew year on year through a combination of brand recognition and well-timed direct response activity.

Integrated Campaign
O'Neill Boiler Care — TV, Social & Brand Build

A home services brand built from the ground up across STV regions — animation, character development, social content and targeted digital working together. The O'Neill character became genuinely recognisable across the central belt, building trust in a competitive category.

◆  Strong brand recognition in a competitive sector, delivered across broadcast and digital with consistent creative identity.

Our work — e-learning & education

Learning content built on science, not slides.

We've developed e-learning programmes for universities, global foundations and public sector bodies — from university degree-level science with Arizona State University and Carnegie Mellon, to community learning and professional development content. Every programme is grounded in how people actually learn, not just how content can be uploaded.

2,000+ learning outputs delivered

From micro-learning modules to full degree programmes — scalable, accessible, built on cognitive science principles.

University to workforce

One flexible studio model. Arizona State University, Gates Foundation, NHS Scotland, Aberdeenshire Council.

Learners ask for more

When content is designed right, completion rates go up, outcomes improve and learners come back. That's the measure.

B2B Campaign
PDT — Medical Applications — Customer Education Content

Complex medical application content made clear and compelling for professional audiences. This B2B content series helped a specialist provider demonstrate product capability to clinical decision-makers — the kind of audience that responds to evidence and clarity, not sales language.

◆  Educated a demanding professional audience and shortened the sales cycle by giving buyers the information they needed to decide.

E-Learning
Arizona State University — Learning Sparks Studio — ASU

Thousands of micro-learning sequences produced as part of our ongoing Learning Sparks Studio partnership with Arizona State University. Scalable, credential-ready modules covering everything from healthcare and pharma to advanced manufacturing and core science — built for access, retention and real-world application.

◆  2,000+ learning outputs. An enduring production model built for scale without sacrificing quality.

E-Learning
Bill & Melinda Gates Foundation — RealChem — ScreenViva

RealChem is a university-level chemistry learning platform developed with Arizona State University and Carnegie Mellon University, supported by the Gates Foundation. Built on our ScreenViva framework, it uses documentary-style video, lab content and structured learning design to make complex chemistry genuinely accessible.

◆  Proved that university-level science content can be engaging, accessible and built for learners who traditionally struggle to stay connected.

Schools Education
Aberdeenshire Council — Val the Forgotten Trail

An Aberdeenshire Council community learning project that brought local heritage and active travel to life through engaging video content and accessible e-learning. Val the Forgotten Trail gave communities a way to connect with their landscape and history — making learning feel like discovery.

◆  A public sector project that showed e-learning doesn't have to feel institutional — it can feel like an adventure.

Behind the scenes — Elementary Spark
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Let's make something great

Ready to ignite your brand?

Tell us about your project. We'll tell you honestly what it should look like, what it should cost, and how fast we can make it happen.