GET INDEPENDENT ADVICE FOR THE RIGHT CAMPAIGN
Advertise on stv
Reach 3.5 million Scots every month.
STV is Scotland's most trusted commercial broadcaster — and when the creative is right and the strategy is sound, it's one of the most effective brand-building tools available to a Scottish business. We'll tell you honestly whether it's right for you.
We give independent advice. Not broadcaster advice.
Before you call STV, call us. We'll tell you whether STV is the right fit for your audience, what it will realistically cost, and what creative you'll need to make it work. If STV isn't right, we'll tell you that too.
Three audiences that define STV Scotland.
STV's audience is distinct, loyal and highly engaged. Understanding who watches — and when — is the difference between a campaign that converts and airtime that disappears. Here are the three core profiles.
- Dual-income household, comfortable lifestyle
- Modern home with aspirations for improvement
- Brand-conscious, planning-oriented consumers
- Premium appliance and home services market
- Reasonable disposable income for social activities
- Value-conscious shoppers, brand loyal
- Traditional media consumers — commercial TV regulars
- Responsive to lifestyle and leisure advertising
- Daytime viewing audience, habitual STV viewers
- Practical decisions, trusted brands
- Traditional values, local community focus
- Healthcare, home comfort and convenience market
Regional or national? Understand the map first.
STV airtime is generally sold across Scotland as standard — but the regional structure matters. The West region alone covers Oban to Stranraer. Before committing budget, make sure the coverage area actually matches your audience. We'll help you work that out.
If STV's regions are broader than your target geography, Sky AdSmart may deliver better value — targeting specific postcodes and household types rather than entire broadcast regions. We plan across both and will tell you which is right for your brief. See our Sky AdSmart guide ›
STV ads we've built and placed.
Real campaigns for Scottish brands — from first-time TV advertisers to established names pushing for market leadership.
SEE SOME OF OUR STV ADS
If you’re looking to advertise on STV then creative Ads from Elementary Spark help your brand stand out! We can handle live action, animation or somewhere in between. We can deliver fast with full clearance for STV Advertising. Checkout some of our work.