GET INDEPENDENT ADVICE FOR THE RIGHT CAMPAIGN
Advertise on stv
Advertise on STV: Reach Scotland’s Most Engaged AUdiences
With COMPLETELY INDEPENDENT ADVICE. We do not RECOMMEND ad space if we think it is not right for your brand.
When you advertise on STV, you're connecting with Scotland's most trusted television network and accessing audiences that other channels simply can't deliver. As Scotland's main commercial broadcaster, STV offers unparalleled reach across the country, making it the perfect platform for businesses looking to make a real impact in the Scottish market.
Why Choose STV for Your Advertising Campaign?
STV remains Scotland's most-watched commercial channel, consistently delivering high-quality programming that resonates with Scottish viewers. When you decide to advertise on STV, you're not just buying airtime – you're investing in a platform that understands Scottish culture, values, and viewing habits like no other broadcaster. And audiences know it well- the channel is as much part of life in Scotland as, well, the weather!
The channel's mix of popular dramas, local news, and entertainment programming creates the perfect environment for your brand message. Whether you're launching a new product or building brand awareness, choosing to advertise on STV ensures your message reaches engaged, attentive audiences during premium viewing moments.
MEET YOUR STV AUDIENCE
Suburban Pros + Family
Dual-income household, comfortable lifestyle
Modern home environment with aspirations for continuous improvement
Brand-conscious, planning-oriented consumers
Premium appliance and home service market
Social Mid-life Females
Reasonable disposable income for social activities and treats
Value-conscious shoppers, brand loyal
Traditional media consumers, Scottish commercial radio, print + TV regulars
Responsive to lifestyle and leisure advertising
Golden Oldies
Daytime viewing audience, routine-habitual STV switch on
Practical purchasing decisions, trusted brands
Traditional values, local community focus
Healthcare, home comfort, and convenience market
Find out if advertising on STV is right for your brand with a free, 15min consultation with one of our team. We will get an idea of your brand position and your current consumer profile and help you find the right campaign to fit.
REGIONAL OR NATIONAL?
Understand the map! There are options to target the whole of Scotland (with some modifications to the Scottish borders area) or to build your campaign regionally. Make sure you look at the areas carefully- we can help you work out if the campaign will deliver your message to your potential customers and if that will give you a balanced campaign spend.
Despite the geographic considerations, many businesses find great success when they advertise on STV. The key is understanding your audience, crafting compelling creative content, and setting realistic expectations about geographic reach versus relevance.
STV's strength lies in delivering engaged, loyal audiences who trust the channel and pay attention to its programming. This creates an environment where well-crafted advertisements can achieve significant impact and drive measurable results for the right businesses targeting the right demographics.
Ready to explore how STV advertising could work for your business? Consider consulting with media planning professionals who can help you evaluate whether STV's audience profile and geographic coverage align with your marketing objectives and budget requirements.
SEE SOME OF OUR STV ADS
If you’re looking to advertise on STV then creative Ads from Elementary Spark help your brand stand out! We can handle live action, animation or somewhere in between. We can deliver fast with full clearance for STV Advertising. Checkout some of our work.
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