Sky AdSmart transforms TV advertising by letting your brand appear only in the households that match your target audience. Unlike traditional linear TV, you don’t pay to reach everyone — just the people who are most likely to become your next customers.

Why Choose Sky TV for Your Advertising Campaign?

Unlike STV, where your ads run at fixed times and reach large regional audiences across the whole of Scotland, Sky AdSmart lets you reach only the households that match specific attributes you define. If your customers always own their own home, drive a certain type of car or live in selected postcodes, you can advertise exclusively to them — reducing wasted spend and maximising effectiveness.

For businesses across the UK, AdSmart combines the credibility of Sky’s premium channels with data-driven targeting, flexible budgets and real campaign reporting.

Whether you’re promoting services, launching a product, or building brand awareness, we produce high-quality TV adverts designed to work perfectly with AdSmart’s precise delivery.