Get on Sky TV — and only pay to reach
AdSmart from Sky lets you show your advert only to the households you choose — by postcode, age, income, lifestyle and more. Targeted TV, from around £3,000.
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We partner with the broadcasters.
We're trusted to design and deliver campaigns for brands across the country, helping them to maximise their reach using the AdSmart platform. That means the right advice, the right rates, and a team Sky themselves refer clients to — from first idea to final results report.
Don't advertise by channel. Advertise by audience.
AdSmart's technology is so advanced that two households watching the same programme can be shown completely different ads. You choose exactly who sees yours — and only pay when it's actually watched.
Choose your audience
Pick the households you want by location, demographics and lifestyle — from a whole region down to specific postcodes.
We produce & place your ad
We create a broadcast-quality advert (or use yours) and schedule it across Sky and Virgin Media channels.
You pay for attention
You're only charged when at least 75% of your ad is watched — around 5p per view — and we report the results.
Over 400 ways to find the right household
AdSmart uses household-level data to serve your ad only to the people who matter. A few of the ways we can target:
What does Sky AdSmart cost?
A national TV campaign can run to six figures. AdSmart makes targeted TV accessible for regional and smaller advertisers.
- Entry-level campaigns start from around £3,000 in media spend.
- Priced per view (around 5p) — you only pay when 75%+ of your ad is watched.
- Production to suit any budget, from smart cost-effective builds to full creative.
Proven at every scale
of the UK's top 100 advertisers have used AdSmart
targeting attributes to reach the right homes
typical entry point for a targeted campaign
One team, from the first idea to the final results report.
Creative that gets noticed
Broadcast-quality video made in-house — the ad and the airtime handled together.
Independent advice
We won't put you on Sky if another route is right for you. Honest, broadcaster-agnostic planning.
Measured results
We tie your AdSmart campaign back to website visits, enquiries and sales.
Sky AdSmart FAQs
How much does it cost to advertise on Sky AdSmart?
Entry-level AdSmart campaigns start from around £3,000 in media spend. You're charged per view (roughly 5p) and only when at least 75% of your ad is watched. See our full cost guide.
How is Sky AdSmart targeted?
By household. You can target by location (down to postcode), age, life stage, household income, home and car ownership, pets, family make-up, lifestyle and interests — over 400 attributes in total.
Do I only pay when my ad is watched?
Yes. AdSmart charges on a per-view basis, and a view only counts when at least 75% of the ad is watched at normal speed.
Can a small business use Sky AdSmart?
Absolutely — that's the point. Because you only pay to reach the households you choose, local and regional businesses can run genuine TV campaigns without national-TV budgets.
Do you make the advert too?
Yes. We're a creative and media agency, so we handle concept, production, targeting, buying and reporting under one roof.
Ready to get on Sky?
Tell us your audience and budget, and we'll build an AdSmart plan to match.
Get a Quote