Frequently Asked Questions

How much does advertising on STV cost?

Advertising on STV costs vary depending on your campaign duration, time slots, and target regions across Scotland. They also offer a Growth Fund which varies in how much it contributes to your campaign. STV advertising rates typically range from £200-£2,000+ per 30-second spot, with peak evening slots commanding premium prices. Most starter campaigns come in at around £12-15k for 2 weeks but we would recommend against going straight out into a campaign like this without other considerations. We help clients navigate STV's rate card and secure the best value advertising on STV placements for their budget and objectives. As always, we are independent of the sales teams at all of the broadcasters so our objective is always to find you the best possible place for your brand at the best possible price…and deliver results!

What's the difference between advertising on Sky and STV?

Advertising on Sky offers broader UK reach but less targeted Scottish audiences, while advertising on STV delivers focused access to Scottish viewers who trust local programming. But Sky is not actually all it seems- there is another completely innovative way to use Sky TV advertising and it’s called Adsmart from Sky. We love this system- not only is it more cost-effective, it can target your audience in thousands of different ways- from only showing the ads to homeowners or pet owners to filtering by postcode, income and more. We can advise which platform best suits your campaign goals.

How do you make videos for social media that actually work?

Making videos for social media requires understanding each platform's unique format and audience behaviour. We create thumb-stopping content optimised for Instagram, TikTok, LinkedIn, and Facebook - from quick 15-second hooks to longer-form storytelling. Our videos for social media focus on grabbing attention, include captions for silent viewing, and are designed with platform-specific aspect ratios and engagement triggers. We also make sure that your social content is matched and complimented by content you put out elsewhere- something companies can find hard to navigate.

What's involved in setting up a social media ad campaign?

Setting up a social media ad campaign involves audience research, creative development, platform selection, and ongoing optimisation. We handle everything from initial strategy through to campaign management, ensuring your social media ad campaign targets the right demographics with compelling creative. Our campaigns typically show results within the first week, with continuous refinement based on performance data. We always build your audiences so that you can try to build your own strategy to benefit from your own data over time.

How do I find a reliable video company in Scotland?

It seems you’ve already answered this by finding Elementary Spark! We are easily Scotland’s most reliable video company! It’s clear you’re looking for a marketing and video agency with proven results, diverse portfolios, and local market knowledge. Like we said, that’s Elementary Spark! We serve clients across Scotland and the UK from our Glasgow base, offering everything from corporate videos to TV advertising, marketing campaigns, social media content and more. Why not ask us how we can help with your project?

What does it cost to make a corporate video?

The cost to make a corporate video in Scotland ranges from £2,000 for simple talking-head videos to £20,000+ for complex productions with multiple locations and advanced animations and graphics. Factors affecting corporate video pricing include script complexity, filming duration, talent requirements, and post-production needs. We provide transparent quotes and work within your budget to deliver professional results.

Do you create TV advertising campaigns from start to finish?

Yes, we handle complete TV advertising campaigns including concept development, script writing, filming, post-production, and completely independent media buying. Our TV advertising service covers everything from initial creative strategy through to booking airtime on channels like STV and Sky. We've delivered campaigns that achieved 600% sales increases, managing every aspect to ensure maximum impact and ROI.

Can you help with both video production and marketing strategy?

Absolutely. As a full-service marketing agency in Scotland, we combine video production expertise with strategic campaign planning. Whether you need a single corporate video or a complete multi-channel campaign including TV, social media, radio and digital advertising, we provide integrated solutions that ensure your video content works harder across all touchpoints.

How long does it take to create a professional marketing video?

Professional marketing video timelines vary by complexity, but typically range from 2-6 weeks from brief to final delivery. Simple corporate videos can be completed in 1-2 weeks, while complex campaigns with animation, multiple locations, or celebrity talent may take 8-12 weeks. We always provide clear timelines upfront and keep you updated throughout the video production process.

Do you offer video marketing training for businesses?

Yes, we provide video marketing training and e-learning solutions for businesses wanting to develop in-house capabilities. Our training covers everything from smartphone video creation to advanced social media marketing techniques. We've helped educational institutions achieve 20% improvement in learning outcomes through our tailored video training programs.