Make this the Christmas your brand wins.
From Black Friday to the Boxing Day sales, the festive window is the biggest spending season of the year. Build a campaign now that puts you in front of the right audience — on TV and online — and turns festive attention into festive sales.
It's the biggest spending season of the year.
Gifting, celebrating, nights out, festive food and drink, big-ticket sales — spending peaks across the board. For many brands, these few weeks make up a huge share of the entire year's revenue.
Sources: Adobe Digital Insights (2025), PwC (2025), MoneySuperMarket (2025).
It starts long before December.
The season now runs from Black Friday and Cyber Monday right through to the Boxing Day sales. The brands that win built their campaigns in the autumn — warming an audience so that when the spending starts, they're the name people already know. Start the build now, not in December.
Four things that win Christmas.
A festive campaign that actually converts does four things well. Miss one and the budget leaks — get all four working together and the season pays you back.
Be visible to the right audience
Get in front of the people actually buying this season — not everyone. Precise targeting beats broad noise, and stretches every pound.
Engage with content that's relevant
Attention is earned. Great, festive-relevant content makes people stop, watch and remember you — long before they're ready to buy.
Advertise where your audience is
TV, online, social — show up in the places your customers already trust and spend their time, so your brand is unmissable this season.
Maximise the return
Follow-up messaging, remarketing and online campaigns turn a first impression into a sale — and a Christmas sale into a customer who comes back.
Getting on TV is easier than ever.
A smart Sky campaign can put you in front of your dream audience every day of the week — targeted by location, life stage, income and more. Wrap it with online remarketing and paid social, and you stay in front of them all the way to checkout.
Three ways to win this Christmas.
Whether you're dipping a toe in or ready for the big screen, there's an entry point — and a clear path to grow.
- Festive audience & positioning workshop
- Targeted paid social campaign
- Core creative for your channels
- Simple, measurable objectives
- The foundation for everything that follows
- Full festive content & creative strategy
- A bank of content built to be reused
- Brand storytelling across channels
- Online remarketing to close the loop
- Sets you up to earn the big screen
- Targeted Sky AdSmart TV campaign
- Audience by location, income, life stage & more
- TV-ready creative production
- Online remarketing, social & digital wrap
- Reporting on who you reached and how
Prices are indicative starting points — every campaign is scoped to your goals and budget. Ask for a tailored quote.
Festive campaigns that delivered.
Three real ads, three different goals — a fun festive awareness push, a targeted sales driver, and an entry-level animation. Every budget has a route to the screen.
Even Santa Needs a Power of Attorney
A lighthearted festive campaign that helped Scottish registrations grow year on year. Run alongside an education and engagement push online, on radio and across outdoor — a great example of using festive reach to grow audiences.
Jacobite Spirits — The 45 Spiced Rum
A highly targeted Sky AdSmart campaign that built regional sales directly off the ad, aimed at a researched audience we knew would be open to a new brand, a new drink and a Scottish theme. Paired with a fun social campaign and promotional activity, it achieved record sales.
Gideon Robinson Kitchens — Sale Now On
Every year the expectation is a Sale period. This entry-level ad used existing imagery and smart animation — proof we can work with the video and images you already have to make a campaign deliver.
Let's start talking Christmas wins.
Tell us who you want to reach this season — food and drink, hospitality, gifts, home, festive retail — and we'll build the campaign that gets you in front of them, on TV and online, in time to win the golden quarter.
Start talking Christmas wins → or email jamie@elementaryspark.com