Your marketing has a great smile. It's just missing a few teeth!
The highest-value households for Clyde Munro are busy two-car families with both parents working and a mid-to-high income, living within 4–5 miles of a practice. NHS dental care in Scotland is free for everyone under 26 which brings the whole family through the door. The private spend comes from the parents: hygiene, dental plans, straightening, whitening and the treatments that don't fit an NHS slot.
- 01
Busy two-car families
The whole householdkids on the NHS, parents spending privatelyBoth parents working, short on time and keen on convenience. Get the kids booked in and the parents follow.
- 02
Professionals & commuters
£300–£5,000per cosmetic case, whitening to clear alignersImage-conscious and happy to invest in a confident smile when it fits around work.
- 03
Empty nesters & retirees
£2,000+per dental implantImplants, crowns and denture alternatives. Loyal to a practice they trust and willing to pay for quality.
- 04
Peace-of-mind planners
Every monthon a dental planThe top reasons for a payment plan are peace of mind (43%) and budgeting (42%). Steady income for every practice.
- 05
Frustrated NHS patients
6 in 10would consider going privateRegistered but struggling to get seen. Many would switch for faster care if a trusted local name asked them.
- Faster treatment39%
- Can't get an NHS appointment38%
- Treatments not on the NHS34%
registered Scots haven't seen an NHS dentist in two years. Registration is 95% but only 62% have attended. That's a lot of people waiting to be asked.
of Scottish households have two or more cars. Combine that with children at home and working parents and you have exactly the families Sky AdSmart can find for you.
Two ways onto the telly. One of them only targets your patients.
Traditional TV sells you a whole region. Sky AdSmart sells you the households that matter: the ones near your practices with the family, income and lifestyle to become long-term patients. Don't get caught with big, wasted spend.
Two weeks, daytime & peak
What happens to the 2,020,000 (illustrative)
- Can potentially see the ad in STV West2,020,000
- Live within 4–5 miles of a Clyde Munro practicec.1,200,000
- …in a family with children at homec.430,000
- …with two cars, working parents and a mid-to-high incomec.150,000
- …and are actually watching when it airsc.80,000
Your practices cover a lot of the West so geography isn't the problem. Profile is. Most viewers aren't busy families with the means for private care. Roughly 1 in 25 of the potential audience is a real prospect who sees the ad.
Then the two weeks are up. The same £25,000 on Sky AdSmart would keep Clyde Munro on air around your West practices for around five months.
One month, only your catchments
Your ad only plays in homes that tick every box
- Within 4–5 miles of one of 30 Clyde Munro practices
- Children at home and two or more cars on the drive
- Both parents working with a mid-to-high household income
- Your best patient types:
Busy familiesProfessionals & commutersEmpty nestersHomeowners
- Whatever they're watching: live, recorded or on demand. No waiting for the right programme.
You don't pay for wasted views. The ad is only charged when it actually plays in a target home. Not shown, skipped or fast-forwarded? Not paid for.
Video on demand (VOD) too
We can run the same ad on catch-up and streaming services such as STV Player, ITVX and YouTube, targeted to the same postcodes. It reaches people on smart TVs, phones, tablets and laptops so busy parents see it whenever they finally sit down.
A third of the money, twice as long on air and every single play lands in a home near a Clyde Munro practice.
Plan our first monthGetting on TV is the easy part. Getting remembered is the craft.
Good creative is what gets a brand into people's heads and keeps it there. Dental brands know this better than most: the very first ad shown on British TV in 1955 was for toothpaste. Think of the ones you still remember:
That's where we work best. We make the ad work in the first month and stick for years so every month on air builds on the last. We match the creative to your budget and your ambition.
Essential
A clear, well-made ad that still delivers: your message, your practices and a strong call to action.
Animated
Animation and some stylish action. Great for explaining treatments, plans and offers in a way people remember.
Live action
Your dentists, your practices and real patients: the full TV look that builds trust over years.
We get TV working then combine it with everything else: social, online, VOD and your own channels.
Talk creativeThe ad gets you noticed. Everything around it gets you booked.
We turn the same campaign into social and online content for each practice, with timely prompts that remind people what you do and when to book. It all adds up to a bigger Clyde Munro brand than ever.
Check-up & hygiene reminders
Gentle nudges that fill the diary and keep families coming back.
Time for your check-up? Book online at Clyde Munro Paisley.
Children's dentistry
Back-to-school and holiday pushes that bring the whole family in.
NHS dental care is free for under-26s. Bring the kids to Clyde Munro Hamilton.
Straightening & whitening
Seasonal pushes before weddings, holidays and the party season.
New year, new smile? Ask about clear aligners at City Dental by Clyde Munro.
Implants & smile makeovers
High-value treatments explained simply, with real patient stories.
Missing a tooth? Find out about implants at Mearns Cross.
Every practice
Practice-by-practice posts and pages so locals find their nearest Clyde Munro.
Meet the team at Sandgate Dentistry, Ayr.
As seen on TV
Cut-downs of your ad for social, your website and the screens in reception.
As seen on Sky: Clyde Munro, keeping Scotland smiling.
iLaws started small. Now they're on TV every month.
iLaws Scotland had never advertised on TV. We started them simple and low-risk, proved it worked, then built them into a regular, recognisable TV brand.
- Step 1 · Start simple
One clear ad
A simple, clear first ad with explainer and call-to-action spots. It encouraged people to act, brought in leads and gave iLaws confidence in TV.
- Step 2 · Build on it
TV moves to the top of the plan
With results coming in, TV became the lead channel in their marketing, with social and online working around it.
- Step 3 · Every month
A brand people know
"No Drama" brought characters and catchphrases that made a dry product memorable. Recognition builds every month they're on air.
iLaws on TV
How we took iLaws Scotland from new to TV to a brand on air every month.
Ad 1 of 5The long road pays twice.
Every month on air brings in customers. It also builds a name people across Scotland already know and trust. That changes how everyone sees the business.
Patients choose you before they've ever been in. Good dentists want to work for you. And a well-known brand is simply worth more to anyone who looks closely, from lenders and partners to investors.
Start in one month. Grow at your own pace.
Get on air
A Glasgow & West pilot: one 30-second ad on Sky AdSmart, targeted at the catchments around 30 practices. From £5,000 + creative (from £2,900).
Ride the seasons
New-year smiles, back-to-school check-ups, wedding season and party-season whitening, with social and online support for each practice.
Every month on air
A regular TV presence rolled out region by region across all 65 practices, with broadcast moments added when the brand is ready.
Say cheese. Let's get Clyde Munro on air.
We'll map your exact catchments with the Sky AdSmart planning team, confirm audience numbers for each practice and plan a first month around your most valuable treatments.
We'll storyboard your first ad. Free.
See what Clyde Munro could look like on TV before you spend a penny on air time.
Patient insight: Denplan Oral Health Survey 2024 (5,000+ GB consumers). NHS registration and participation: Public Health Scotland figures at 31 March 2026, reported by Dentistry.co.uk. Free NHS dental care for under-26s: Scottish Government (from August 2021). Car ownership: Scottish Transport Statistics 2024. Treatment values are indicative UK private prices. Customer-type targeting (Experian Mosaic) is indicative and will be validated with postcode counts by the Sky AdSmart planning team.
STV West potential audience from STV regional data. The audience breakdown is an illustrative estimate based on population share, household make-up and typical two-week reach. Catchments are straight-line 4.5-mile circles around approximate practice locations; drive-time catchments will be confirmed before planning. Costs are approximate estimates and exclude creative production and VAT.