Get Content Baked In
Before Christmas.
The brands that win at Christmas don't just run ads. They build content their audience actually likes and watches first — so when the festive ads land, they land on people already warm, and they convert.
The run-up to Christmas started weeks ago. It's not too late — but the clock is ticking.
The brands that win at Christmas started building their content back in the autumn — warming an audience so their festive ads land on people who already know and trust them. If you haven't started, don't panic: there's still time to get a proper plan in place and make this the year your Christmas push actually converts. The strongest results come from starting the build now, not in December.
We can make it for you — or help you make your own.
Some brands want us to produce the whole thing. Others want to build the habit in-house. Either way, we're your content collaborators — here to get great content made in time for Christmas, whichever route suits you.
Professional content, produced end to end
Our in-house team takes it from idea to finished film — concept, shoot, edit and delivery. Polished, on-brand content that's ready to publish and built to perform.
We enable your team to make their own
Sometimes the best content is closest to home. We set your people up with the formats, the know-how and the guidance to create content themselves — the kind that actually works.
Content does the warming. Your ads do the converting. Build the audience now, and every pound of Christmas ad spend works far harder.
Create
Content your audience genuinely wants to watch — not another ad.
Build organic reach
An engaged audience gathers around you — shared, searched and found for free.
Warm them up
They get familiar and trusting — and easy to bring back with retargeting.
Ads that convert
When the festive push lands, it lands on a warm audience ready to buy.
Content doesn't replace your ads. It makes them work.
The most confident brands don't just interrupt people to sell. They make something worth watching — content that helps an audience learn and understand, or simply find fun and intrigue. That earns attention, builds an organic audience, and makes the whole experience more user-friendly — so when the ads arrive, they land on people who already know you, and they convert.
Not a sales pitch
No "here's what we do." The audience gave you their attention — don't spend it selling.
Not a special offer
Discounts chase transactions. Content builds a relationship that outlasts any promotion.
Not a client review
Proof has its place. It isn't the thing that makes someone stop scrolling and stay.
What great content actually does.
Makes your ads land better
A warm, familiar audience converts. Content builds the recall and retargeting pools that make your paid spend land harder and cost less.
Builds organic reach
Content travels where ads can't — shared, searched and found — reach you don't pay for every single time.
Makes the journey user-friendly
Genuinely useful content answers the questions people have, smoothing the path from first click to checkout.
Builds customer understanding
Making content forces you to truly know your audience — and that insight pays back across the whole business.
Grows inherent brand value
A recognised, trusted brand is simply worth more. Content builds that equity, quietly, over time.
Builds trust & authority
Be genuinely useful and you become the name people believe — before they ever need to buy.
Grows an audience you own
Less renting attention from platforms, more owning a following that comes back to you directly.
Fuels every channel
One idea becomes assets for TV, social, radio and outdoor — the value multiplied, not spent once.
There are niche audiences online who want to watch content. The trick is finding what your organisation can offer them — and it doesn't have to relate to your product at all. It just has to relate to your audience.
Content built for the audience — not the product.
Three real examples. In each one, the content is something the target audience was already choosing to watch — building a warm, organic audience the brand could then convert.
The Power of Planning
To reach mid-to-high income older adults, the research was clear: they were watching travel, gardening and cooking. So that's what we made — simple travel content that caught attention and quietly tied back to a Power of Attorney message.
Watch — Visiting BostonThe Par 3 Challenge
A short, repeating format taking audiences to a signature hole with a local guide. It showcased the reach of the golf app while giving viewers something genuinely enjoyable — access, not advertising.
Watch — Oakland Golf ClubLearning for Adults
A university recruiting adult learners led with the thing those learners actually wanted: short, free-to-access professional development modules. The content was the value — and the recruitment followed.
Watch — ULC PathwaysOne partner. Ideas, content and production at scale.
Content First only works when it keeps coming. That takes a partner who can manage the ideas, make the content and handle the production on an ongoing basis — building the warm audience now that your Christmas ads will convert later, and shaping your messaging across every other channel.
Find the angle
We work out what your audience already watches, and what your organisation can uniquely offer them.
Build the series
A repeatable format designed to be watched, shared and returned to — not a one-off.
Make it, at pace
One in-house team producing consistently, so the audience keeps a reason to come back.
Shape the mix
The content feeds your TV, social, radio and outdoor — one idea, working everywhere.
Let's get your Christmas
content baked in.
Whether you want us to make it or help your team make their own, we'll build the content that warms your audience now — so your Christmas ads convert when it counts.