For manufacturing & industrial brands at trade shows
Reach the buyers who matter. Be the stand they remember.
For a manufacturer or industrial supplier, a major show is a year's worth of pipeline in three days. A loop on the big screen won't win it. We build the content — and the process — that puts you in front of your key targets before, during and long after the doors close.
Let's own the room →The mistake everyone makes
Most manufacturers make one film for the wall. We build a process that wins contacts.
It's the classic error: pour the whole stand budget into a loop for the big screen, then hope the right engineers, specifiers and procurement leads happen to wander past. We do it differently. We deliver a process built to engage and entice the contacts who actually matter to a long industrial sales cycle — warming them up well ahead of the event, capturing them on the floor, and staying in front of them once everyone's gone home. The result isn't just attention on the day; it's a pipeline that outlasts the show.
Before, during and beyond
One idea, working across the whole event cycle — so your best-fit accounts arrive already interested and leave already in your pipeline.
Arrive already known
Targeted content aimed at your key accounts in the run-up — on LinkedIn, in inboxes and in the trade press — so the buyers and specifiers you want to reach know exactly who you are, and want to find your stand, before they've set foot on the floor.
Draw the right crowd
Not just a screen to glance at, but a reason to stop: cinematic process films, product stories and demos that make a complex, technical proposition genuinely memorable — and give people a reason to leave their details and start a real conversation.
Keep the momentum
Follow-through content that continues the relationship after the halls empty — nurturing every contact through a sales cycle measured in months, so the names you captured on the stand become the pipeline you actually needed.
Why it works
We help you build contact and engagement lists that stay valuable to your organisation long after the event is over — the same approach we run for the world's biggest manufacturers.
B2B in action
Work that proves the point.
From complete Fortune 500 exhibition content to a manufacturing documentary broadcast on US national television — industrial stories told well enough that the right buyers stop, watch and remember. Every project started with an objective.
See all our work ›From phone footage to international exhibition presence
A complete exhibition content strategy — professional video series, social content and large-scale AV integration on the stand at international manufacturing shows. Replaced self-shot footage entirely.
◆ Changed how a Fortune 500 brand presents itself in the field. Deployed across multiple international events with measurably stronger stand engagement.
Inside a world-leading leather manufacturer
A human story of master craft at scale — a series that opened up an ancient Scottish factory to a global audience, deployed ahead of international exhibitions and across LinkedIn as a client insight series.
◆ Highly engaged by industry buyers who had never seen inside the process before. Shared extensively by clients and partners internationally.
Fire and Sand — how glass is made
A cinema-quality documentary telling the story of glass manufacturing for the world's largest glass packaging company. Shot to broadcast standard, designed to work across brand channels, events and trade press.
◆ Featured on national television in the United States. A flagship content piece deployed globally across channels and international trade events.
Bespoke glass for the world's finest spirits
A B2B case study showing luxury brands what's possible when they commission bespoke packaging from the world's largest glass manufacturer. Rich, precise messaging built for a highly discerning audience.
◆ Content that makes high-value clients feel understood rather than sold to — exactly the outcome needed in a relationship-driven market.
Making complex software feel like a conversation
A real club using the system in the real world, saying real things about what it delivers. A simple, credible case-study format for a sector-leading platform used by clubs worldwide.
◆ Peer-to-peer content that reaches 35,000+ golf clubs where a sales pitch never would.
Training so good they call it television
A full learning ecosystem — panel discussions, documentary, podcast and "Bleak Practice", an original drama based on real scenarios that makes training genuinely engaging. We built the production format from scratch.
◆ Their most engaged-with content by far — with measurable improvement in outcomes recorded across the membership base.
Got a show coming up? Let's make it actually pay off.
Tell us the event and the accounts you want in the room. We'll build the before, during and beyond that gets you there.