The match ends.The interview doesn't.
On-camera training for players, coaches and managers. Handle any press conference, win over sponsors and build a personal brand that lasts beyond your playing days, with a CPD certificate and your own showreel to show for it.
- CPD certificate
- Personal brand build
- Showreel & clip pack
- Sponsor & agent ready
- Pundit & coaching pathway
- Life after football
The match ends. The interview doesn't.
One- and two-day training that builds the confidence and capability players and managers need for the press conference, the flash interview, the sponsor launch and the boardroom. Delivered in a safe, professional environment and tailored to the demands of modern professional sport.
Archive image: past participants on the course.
Confidence, built where it's safe to get it wrong.
Every session is designed to give players and managers real confidence and lasting capability in front of the media. It runs in a safe, professional, closed-door environment and is tailored to the pressures of modern professional sport.
- Safe and confidentialMistakes stay in the room. Footage belongs to you and is never shared without your say-so.
- Built for the modern gameRolling news, social media, clips out of context and 24/7 scrutiny. We train for the media as it is today.
- Capability that lastsPractical tools you keep using, from your next post-match interview to life after playing.
Every player is judged twice.
Once on the pitch, once on camera. The second one follows them for the rest of their career.
A player who communicates well is easier to sell
Clubs see how a player handles a press conference. Sponsors want ambassadors who won't cause a headache. One bad interview can cost a move.
Feel in control when the mic is in front of you
Know what journalists are after, handle the tough questions, and speak to a room without reading from a script.
Skills that carry into management and business
Punditry, coaching, after-dinner speaking, sponsor events and the boardroom all reward people who can stand up and talk.
Two courses. Small groups. Cameras on.
Delivered at your club, training ground or a venue of your choice, for groups of 4 to 10. Small, closed groups so everyone gets time on camera and nobody is put on show.
Essentials
1 dayThe core skills, fast. Ideal pre-season or during an international break.
- Filmed 3-minute talk with playback and feedback
- Voice, body language and handling nerves
- Inside the journalist's head, and how to bridge to your message
- Two filmed interviews, including after a defeat
- Social media: the rules that protect your career
- Personal action plan and clip pack
Masterclass
2 daysEverything in Essentials, plus the pressure of a full mock media day.
- Prepared 5-minute talk with questions from the floor
- Impromptu speaking and the do's and don'ts checklist
- Mock media day: press conference, flash interview and sponsor sit-down, multi-camera
- Questions built around your own career and headlines
- Edited showreel plus social cut-downs
- Personal action plan, shared with your agent if you choose
Add-on modules
Who you'll work with
A team that has prepared footballers, front-bench politicians and business leaders to face the media for over ten years.
Communications experts
Message, bridging and handling hostile questions, from people who have briefed politicians and executives.
Presentation and voice coaches
Talks, after-dinner speaking, body language and nerves, coached on your feet.
Working sports journalists
They ask the questions you'd least like to hear, then explain how the story gets written.
Video and production crew
Broadcast-style multi-camera filming and editing, so your showreel looks like the real thing.
Archive image: Derek McInnes on the course.
“Really enjoyed the course.”
Derek McInnes
“I think my communication skills, not only with the media but also with my team-mates have greatly improved.”
“A better idea of a journalist’s mind and a better way to handle them.”
“Course was very informative and enjoyable and I felt it better prepared me for both interviews and presentations.”
“Much more confident speaking in front of a group because of preparation.”
“Can use it in my next interview. Can use it almost everywhere.”
“Thoroughly challenging and enjoyable. Well done guys!”
Archive image: Derek Stillie on the course.
How it works
Practise under realistic pressure, get honest feedback, and leave more confident than you arrived. Every exercise builds on the last, in a supportive room with people who know the game.
Prepare
A short talk to bring, and a questionnaire so the journalist knows what to ask you.
Perform
Talks and interviews, all filmed, in a relaxed, small group.
Review
Watch yourself back with honest, practical feedback from every expert in the room.
Keep it
Your footage, showreel or clip pack, checklist and personal action plan.
Not a footballer?
The same programme, rebuilt around business scenarios, for leaders, spokespeople and teams.
Book a course for your players
Tell us how many players and when. We'll come back with dates and a plan tailored to your squad.
Photographs are archive images of past participants taken during the course. All have since moved on to new roles in the game and beyond. Quotes are from course participants.
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