Your customers have questions and O'Neil has the answers
Every winter thousands of households across the West of Scotland search for the same things. Why has my boiler pressure dropped? How do I bleed a radiator? Is this noise normal? Sometimes they don't know they've got a question yet!
The O'Neil Academy puts your know-how into the homes of real customers. Short animated lessons, shared on social and hosted on your own website. When the job needs a professional, O'Neil is already the name they trust.
This is a straightforward content strategy, not an ad schedule. It builds an audience that is encouraged to follow you, with trust and connection built over time.
- boiler pressure dropped to 0.5
- radiator cold at the top
- boiler making a kettle noise
- condensate pipe frozen what do I do
Each of these is a chance for O'Neil to be the helpful answer.
- LearnA homeowner fixes a small problem with an O'Neil lesson.
- FollowThey follow for the next tip and see you every week.
- TrustO'Neil becomes the local expert who helped for free.
- CallWhen it's a job for an engineer or a care plan, they already know who to ring.
The first two lessons are ready to watch
Square 1:1 animations built for the feed. Clear, friendly and under a minute.
Lesson oneBoiler pressure dropped?
Lesson twoBoiler pressure: the follow-up
Each lesson solves one small problem in plain language, then points to O'Neil Care so the help always leads back to you.
Get O'Neil boiler care from just £9.50 a month. Stay warm, stay covered.
The best lessons start with the questions your engineers hear every day
Your engineers and call handlers know exactly what customers ask, what goes wrong first when the weather turns and which small jobs people could sort themselves.
We'll sit down with them, pull together the top points and turn each one into a mini lesson in the same style as the first two. We script it, animate it and voice it. You check it and sign it off.
Every lesson covers only what a homeowner can safely do themselves and makes it clear when it's a job for a Gas Safe engineer.
| Question we hear | When | Safe to DIY? | Status |
|---|---|---|---|
| Boiler pressure dropped | All year | Yes | Made |
The rest of the list comes from your team, not from us.
A home for every lesson on your own website
Social gets the lessons seen this week. A dedicated Academy section on the O'Neil website keeps them working for years. Every lesson gets its own page and that page does two jobs.
Why has my boiler pressure dropped?
Quick answer: most combi boilers should sit between 1 and 1.5 bar when cold. If it's lower you can usually top it up yourself in a few minutes.
- Check the gauge with the heating off
- Find the filling loop under the boiler
- Open slowly until the needle reaches 1.2
- Close both valves and reset
Related questions · Is low boiler pressure dangerous? · How often should I top it up?
Found on GoogleSEO, search engine optimisation
People search for problems, not plumbers. Each Academy page answers one real question in plain language, with local signals for Glasgow and the West of Scotland.
Fresh, useful pages make the whole O'Neil site stronger and every one links through to O'Neil Care and booking.
Quoted by AIAIO, AI optimisation
More people now ask Google's AI Overviews, ChatGPT and Copilot instead of scrolling results. Those tools quote sources that answer clearly and are easy to read.
Short direct answers, a full transcript behind every video and FAQ, HowTo and video schema help these tools understand each page and name O'Neil as the source.
Content from your own installs and repairs
Once the Academy is running we help O'Neil create content from real jobs. Customers trust seeing the people who'll actually turn up at their door and we make sure it looks great.
- Pick one or two peopleEngineers who are comfortable on camera or happy to film while they work.
- Kit them outSimple van-friendly video kit and a short hands-on training session from our team.
- Film the jobA shot list for each install or repair: before, the fix and after. A few minutes of phone footage is enough.
- We finish itEdit, voiceover, simple graphics and captions in the Academy style, then out to social and the hub.
What goes in the van
No crew and no studio. Just enough to get clean, steady footage on the job.
- Phone gimbal or stabiliser
- Wireless clip-on microphone
- Compact LED light for cupboards and lofts
- Phone clamp for hands-free filming
Start with the Academy and grow into your own content
| Element | Detail | Cost |
|---|---|---|
| Phase oneO'Neil Academy mini lessons | 12 animated mini lessons in the style of the first two, including the two already made. Topics agreed with your team. Scripted, animated, voiced and captioned in square 1:1 for Facebook, Instagram and TikTok, each with a "follow for more tips" end card and an O'Neil Care sign-off. | £1,300 |
| Phase twoSelf-generated, supported content | Up to 8 additional pieces from your own installs and repairs. Training for 1–2 key members of staff, video kit recommendations and setup, shot lists, edit, voiceover and simple graphics. Captioned and ready to post. | £1,600 |
| Both phases | Up to 20 Academy pieces across social and your website | £2,900 |
All costs exclude VAT and may be subject to change with creative inputs.
Let's build the O'Neil Academy together
We'll sit down with your team, agree the first topics and map out the Academy hub on your website.
Or call us on 0141 489 0777