National TV impact. Local, targeted precision.
For years, TV meant paying to reach everyone and hoping the right people were watching. Not any more. With Sky AdSmart, your ad appears on the same premium channels the whole country trusts — but only in the homes that actually matter to your business.
The result: the credibility of TV, aimed like a spotlight at your ideal Scottish customer.
Choose exactly who sees your ad.
AdSmart layers Sky and Virgin TV's viewing data with Experian's Mosaic consumer profiles — the same intelligence that classifies every UK household into detailed lifestyle types. You pick the audience; your ad only plays in matching homes.
Where they live
Down to postcode sector, local authority, town or a radius around your door — perfect for a single showroom or a Scotland-wide rollout.
Who they are
Age, life stage, household composition, families with young children, empty nesters, students and young renters, and more.
How they live
Income band, affluence, homeowners vs renters, urban vs rural — Mosaic groups from high-wealth residents to value-seeking families.
What they own
Home ownership, car ownership and lifestyle interests — so you only pay to reach the households that fit your offer.
How they buy
Purchase behaviours and category interests, from home improvers to frequent online shoppers, matched to your offer.
What they watch
Placed across premium channels and Sky's on-demand — measurable, brand-safe environments your customers already trust.
A few of the audiences we can single out for you:
Linear TV asks you to guess — then hope.
Buy a standard spot on STV or ITV and you're betting your budget on a hunch: that your ideal customer happens to be on the sofa at the exact time you've booked. That's hard work, and the reporting afterwards can't tell you who you really reached.
Sure, some of the right people will be watching — but that's guesswork. Addressable TV flips it. You target the households you actually want, and you don't wait for them to watch a particular show — you simply wait for them to watch TV.
Find out how below ↓We help you get there — and give people a reason to look.
Great targeting only works if the ad earns attention and feels relevant. So we don't just book the airtime. We help you build the brand, the content and the strategy that make people stop, watch and see themselves in what you do.
Find your audience
We define exactly who you're for and where they are across Scotland using AdSmart and Mosaic data.
Build the content
We shape a content and creative strategy — and can help you produce your own ongoing content, not just a one-off ad.
Make it relevant
Creative that speaks to that specific audience so the ad feels made for them — because, effectively, it is.
Grow across channels
Layer social, outdoor, radio and digital around your TV so your brand shows up everywhere your audience goes.
Three ways to build your reach.
Whether you're dipping a toe in or ready for the big screen, there's an entry point — and a clear path to grow.
- Audience & positioning workshop
- Targeted paid social campaign
- Core creative for your channels
- Simple, measurable objectives
- The foundation for everything that follows
- Full content & creative strategy
- A bank of content built to be reused
- Brand storytelling across channels
- Guidance to create your own content
- Sets you up to earn the best addressable TV
- Targeted Sky AdSmart TV campaign
- Audience selection by postcode, income, life stage & more
- TV-ready creative production
- Multi-channel wrap: social, outdoor, radio, digital
- Reporting on who you reached and how
Prices are indicative starting points — every campaign is scoped to your goals and budget. Ask for a tailored quote.
From first ad to full campaign.
Real Scottish brands, at every level. See how simple an entry-level ad can be — and how far it can go.
Liberty Kitchens
Our most affordable TV ad — proof you don't need a blockbuster budget to look great on screen and reach the right local homes.
O'Neill Gas Care
A characterful animated spot — with brand characters we created to reappear right across their campaigning, not just a single ad.
GolfNow
Flagship, high-production advertising built to reach tightly-defined, highly targeted audiences — addressable TV at full stretch.
Scotland's creative partner for TV — and everything around it.
We're a Scottish agency built for exactly this: highly creative campaigns across social, TV, radio, outdoor and more. We know the audiences, we know the media, and we make the whole thing feel effortless.
Made in Scotland
Local knowledge of your audiences, markets and media landscape.
End to end
Strategy, creative, production and media buying under one roof.
Creative-first
Work that earns attention, not just impressions.
Achievable
A clear path from a £900 start to the big screen.
How addressable TV works, in a minute.
Watch the short explainer to see how Sky AdSmart puts your brand in front of exactly the right Scottish households — then let's talk about yours.
Getting on TV is more achievable than you think.
Tell us who you want to reach. We'll show you how to get in front of them — and what it would cost.