A better kind of engagement
Engage your target audiences with education that genuinely helps them.
The old lunch-and-learn has been a stalwart of medical engagement for years. But there's a growing appetite for education that can be re-used, refreshed, and that builds real insight into hot topics and pinch points. There's an opportunity to change medical education — giving healthcare professionals genuinely useful learning, under your brand, that builds trust, reputation and relationships without ever crossing into promotion.
We build that for you: a branded Skills Academy of expert-led sessions and microlearning your customers actually value — designed from the first brief to sit comfortably within the ABPI Code as clearly-sponsored, non-promotional education.
What it is
A Skills Academy, built in your name.
Not a product pitch dressed up as a talk. A genuine library of education — mini-lectures from leading academics and clinicians, practical microlearning, and CPD-ready modules with certificates of completion — that helps practices work better and patients do better.
It carries your endorsement, builds your standing with the audiences that matter, and gives your field and medical teams a reason to be welcomed in.
Example content
The kind of thing we make.
From product-neutral practice skills to genuinely educational sessions in the therapy areas your teams care about — always education-first, and flexed to the right format for the subject. A flavour below; every academy is built to your brief.
Speech as a window to brain health: Alzheimer's
An academic-led mini-lecture on early signals of cognitive change — and one of 800+ pieces from our Learning Sparks studio. Credible, therapy-relevant content, with no product in sight.
Using PDT in practice
An accessible overview of a new technology for HCPs — our innovation format, where complementary or overlapping technologies can be introduced and explained clearly to a clinical audience.
Introducing confidentiality
Confidentiality and disclosing information, from our work with MDDUS. An example of a lower-budget approach that scales just as easily across a whole content series.
Learning Sparks pieces
That Alzheimer's mini-lecture is one of more than 800 education pieces from our Learning Sparks studio alone — proof of a model built to scale.
Mobile studio, on location
We bring the studio to your conference or event and capture multiple experts across a single day — efficient, and easy for busy faculty.
Minimal-prep format
An interview-led Q&A option means experts need almost no preparation — we do the heavy lifting around them.
More module ideas
Product-neutral by default; therapy-area sessions built education-first, with your compliance team.
How it works
Experts in. Scalable content out.
One studio model that turns a day with the right expert into a whole programme of education — working for the expert, for you, and for your audiences.
Bring the experts in
We produce polished studio sessions with leading academics and clinicians, paid as faculty for their time. They share their own version on their channels too — boosting their reputation and amplifying your programme's reach.
Turn it into a programme
From each session we build scalable assets: short mini-lectures, bite-sized microlearning and e-learning journeys — flexed from polished documentary to studio teaching to peer-to-peer case discussion, and designed on the science of how people actually learn and retain.
Deliver, track & certify
Delivered to your chosen audiences with completion tracking and certificates. Modules are built so learners can log genuine CPD — reflection and all — with formal accreditation an option, plus insight back to you on who's engaging, and how deeply.
Who it reaches
The people you most want to build a relationship with.
One academy, tailored content for every level of the practice — reaching the influencers of your business targets with something they genuinely welcome.
GPs
Practical education that respects their time and supports better everyday care.
Specialists & consultants
Peer-level sessions with leading academics — credible, current and worth their attention.
Pharmacists
Focused, applied learning for the pharmacy team, on the topics that shape their day.
Practice managers & admin
CPD-style modules with certificates of completion that tick real professional-development boxes.
Compliant by design
Built to sit within the Code.
Non-promotional education is exactly the kind of value the ABPI Code encourages pharma to provide. We build it that way from the first brief — and work hand-in-hand with your medical and compliance teams so it clears review.
We're a content and creative partner, not a compliance authority — final sign-off always sits with your medical/compliance function.
Education, not promotion. No product claims, balanced and evidence-based — kept firmly on the non-promotional side of the line.
Clearly sponsored, independently built. Your role as funder is declared upfront, while the education itself is developed independently — transparent, never disguised.
Product information kept separate. Where you want to share product detail, it lives in its own clearly-labelled space — never inside the education, always distinct from it.
Genuine value to patient care & the NHS. Positioned as medical & educational goods and services, routed through Medical Affairs.
Faculty engaged properly. Experts contracted for genuine services at fair market value, with transfers of value disclosable.
Open, not gated as a reward. Offered as genuine education — never as an inducement tied to prescribing.
Why us
We've been building serious medical education for years.
From medico-legal and professional-standards content with MDDUS, to our Learning Sparks studio partnership with Arizona State University, we've produced over 2,000 e-learning pieces — rigorous, credible education that people actually engage with.
Give your customers something they'll thank you for.
Tell us the audiences you want to reach and the areas you care about — we'll design a Skills Academy your medical and compliance teams can stand behind.
OUR EDUCATION CLIENTS INCLUDE
