OWNing THE SPACE for brands WITH CREATIVE ADS AND CAMPAIGNS on STV
FROM SIMPLE, Creative TV Ads to creative dominance of sector!
At Elementary Spark, we help brands grow from their first steps on television to becoming trusted, recognisable names. Our work with iLaws Scotland is a perfect example. Partnering with Scotland’s leading broadcaster, STV, we help take them from a simple, entry-level TV Ad (that was still a carefully crafted, creative concept) to a bold, engaging, and brand-leading national campaign. And it’s been a hit! STV campaigns with memorable, repeatable and funny content has brought this brand to millions- it’s one of the most recognised ads on STV! Through smart storytelling, clear strategy, and creative evolution, we helped turn this first-time advertiser into a confident, consistent TV brand that audiences trust and remember.
STV Campaign: Memories
(copy rotation x 2)
This simple but creative methodology allowed us to build messaging that resonated with the audience and helped nudge a behaviour change. Combining this with regular “explainer” and “CTA” ads generated contact leads for iLaws and built confidence in using TV to reach key audiences. The success led iLaws to explore how they could do more with TV at the top of their campaign.
See the other Ads below
Property Protection Trusts
STV Campaign: No Drama
(copy rotation x 4)
Making the leap to a very distinctive, memorable and fun campaign was clearly the right thing to do. Building catchphrase, campaign messaging (No Drama) and character elements into the ads helped audiences connect with a fairly dry product and pushed them into further brand recognition. With the explainer/CTA running alongside all these we built impact that lasts and has driven a massive increase in sales.
Power of Attorney
Explainer
How can we help you?
Whether you're already advertising on TV or thinking about making the leap, we help you connect to your audience. We offer a collaborative creative journey that finds the balance of messaging, brand awareness and sales-funnel development.
For established brands, we bring fresh energy and new angles to help your campaigns stand out in a crowded schedule. For those new to TV, we guide you through every step — from concept to broadcast — helping you manage risk, build confidence, and speak to the right audience with the right message.
Big idea, small screen, serious impact. It’s elementary!
🎬 Creative campaign development
✍️ Copywriting and scriptwriting
📺 TV, Radio and integration beyond
📈 Legal and technical clearance
🌐 Cross-platform creative and delivery
🤝 Media partner collaboration and asset management
How it works:
Talk to us about your current marketing plans and objectives.
Let us know the creative direction you want to go in and give us some insight to your audience.
We will give you some options and ideas for making more impact with your brand or simply changing creative direction.
Simple as that. We’d love to hear from you.
