Elementary Spark · For universities & higher education

Reach your future students wherever in the world they are.

We're specialists in helping universities find genuinely new ways to engage their target audiences — a content and creative platform approach that takes the pressure off traditional recruitment and ad spend, and does what you do best: engage people with real learning that matters.

Yield Recruitment Direct engagement Globally consumable K–12 to postgraduate Content & creative platform

A new way to reach the world

Traditional recruitment is under pressure. There's a better way to reach and win students.

Direct advertising and ever-rising marketing spend are hitting diminishing returns — and prospective students, wherever they are, are harder to reach and slower to trust. So we start somewhere different: with what your university does best. We take the essence of a university experience and make it consumable, globally — engaging people with real learning that genuinely matters and makes an impact, either directly or through the mentors, teachers, counsellors, parents and employers who guide them.

From short taster and education modules to highly targeted K–12 content that actually helps students succeed, every piece builds a real connection with your institution — and turns engagement into enrolment.

What this actually moves

A content and creative platform approach — built to lift yield, recruitment and direct engagement.

This isn't brand advertising that hopes to be noticed. It's a platform of genuinely useful learning content, precisely targeted, that reaches the right audiences directly — and keeps working long after a campaign would have stopped.

01 · Yield

Turn offers into enrolments

Keep admitted and prospective students genuinely engaged with your institution through content they value — deepening commitment between offer and arrival, so more of the students you want actually come.

02 · Recruitment

Reach the right audiences

Meet future students where they already are — at home, in school, across the world — with targeted content that builds awareness and preference long before a prospectus or an ad ever could.

03 · Engagement

Build a real connection

Engage prospects directly, and through the people who influence them — mentors, teachers, counsellors, parents and employers — with learning that helps them succeed and ties that success to your name.

One platform. Highly targeted audiences. A measurable impact on the numbers that matter most.

In action

Proven at global scale — from Learning Sparks to LIVELY and beyond.

Real programmes, delivered worldwide for leading universities and foundations. Each one takes serious academic substance and makes it engaging, accessible and genuinely useful — at the scale a global recruitment strategy needs.

Global scale
Arizona State University

Micro-learning at a scale no one else reaches

Thousands of micro-learning sequences produced through our ongoing Learning Sparks Studio partnership with ASU — credential-ready modules spanning healthcare, pharma, advanced manufacturing and core science, built for access, retention and real-world application.

◆  2,000+ learning outputs — an enduring production model built for scale without sacrificing quality.

Live & interactive
LIVELY

Learning that comes to life, in real time

Our LIVELY approach brings the energy of a live university experience to a global audience — interactive, presenter-led learning that engages people directly and makes remote audiences feel genuinely part of your institution.

◆  Turning passive viewers into an engaged, connected audience for your university.

Platform
ASU · Carnegie Mellon · Gates Foundation

University-grade science, delivered as a platform

RealChem — a platform framework originally developed with Arizona State University and Carnegie Mellon University, supported by the Bill & Melinda Gates Foundation — bringing rigorous, degree-level science to learners at scale.

◆  Serious academic content, made accessible and engaging for a global audience.

How the reach works

Reach the student directly — and everyone who shapes their decision.

A student rarely chooses a university alone. The decision is shaped by the people around them — the teacher who spots their potential, the counsellor guiding their options, the parent weighing it up, the mentor or employer backing their next step.

So we design content that reaches all of them. When a young person learns something real from your university — and the adults around them see it too — your institution stops being a name on a list and becomes the place that already helped.

One student. A whole circle of influence.
Targeted content reaches the student and the people who guide them.
YOUR STUDENT Teachers Counsellors Employers Parents Mentors Family & community

What we make together

The essence of your university — made consumable, globally.

One flexible studio model, spanning the whole learning journey — from a first taste of a subject to credential-ready modules, all designed to engage, to build connection, and to recruit.

Taster & short modules

Bite-sized education and training that lets anyone, anywhere, experience your teaching and subjects first-hand — a genuine taste of what studying with you feels like.

Highly targeted K–12 content

Learning that actually helps school-age students succeed — meeting them (and their teachers and parents) early, and building a connection with your university years before they apply.

Progression & degree-level

Structured, credential-ready pathways built with institutions — rigorous, engaging and accessible, from undergraduate modules to industry-linked programmes.

Video built on the science of learning

Original, broadcast-quality video as the primary teaching medium — scripted and directed to match how the brain actually takes in, connects and retains new knowledge.

Transforming existing materials

Years of expertise locked in decks, papers and lecture notes, turned into dynamic, trackable, globally shareable learning — preserving the substance, transforming the experience.

A platform, with or without an LMS

Fully trackable, richly interactive delivery — reaching learners worldwide without the cost or IT overhead of a traditional LMS. If you need a platform, we build it; if you don't, we deliver anyway.

Content and creative, working as a platform.

Not a one-off campaign and not a static course library — a living platform of targeted learning content that reaches your audiences, proves its value, and gives you measurable insight into who's engaging, where, and how deeply.

Why it works

Engagement that recruits — because it's built on the science of learning.

This only works because the content is genuinely good. We design every piece around how people actually learn — so it earns attention, builds trust, and leaves audiences wanting more of your university.

01

Video designed for the learner

Original video as the primary teaching medium — scripted, paced and directed to match the learner's context and cognitive load, not dropped in as decoration.

02

Consumable anywhere

Short, modular, mobile-first content that works across borders, languages and time zones — the essence of your teaching, made globally accessible.

03

Spaced, active and tracked

Built on the evidence for spaced repetition and retrieval practice — and fully trackable, so you can see exactly who is engaging and how deeply.

04

Built for real-world impact

The measure isn't a completion tick — it's a young person who succeeded, an influencer who noticed, and a prospect who now knows your name.

Built for scale, proven in delivery.

A studio model trusted by world-leading universities and foundations to produce serious learning content — thousands of outputs, hundreds of subjects, delivered globally.

2,000+Learning outputs
100+Subjects
GlobalDelivery reach

Trusted by universities, foundations & institutions worldwide

Arizona State University Carnegie Mellon University Bill & Melinda Gates Foundation University College London Virginia Tech Edinburgh Business School Heriot-Watt University NHS Scotland

Let's take the essence of your university to the world.

Tell us the audiences you're trying to reach and the numbers you need to move. We'll show you how a content and creative platform can lift yield, recruitment and engagement — wherever your future students are.

OUR EDUCATION CLIENTS INCLUDE