Everyone knows a walk does them good, but it takes a nudge to get them out the door
Walking Scotland doesn't need to convince the public that walking matters. Most people know it. What gets them out of the door is a small, well-timed prompt: a route they hadn't thought of, a reason to go today or a friend sharing something useful.
That's what these films do. Short, friendly nudges that show the way. Where to go, when to fit it in and how easy it can be, whether you walk or wheel.
They're made to be shared. Every film is built for social feeds, so your audience passes them on to the people around them and the message travels further than any single post.
Could the school run be a walk?Short how-to with a route map
Stuck at your desk? Take an ideas strollAnimated nudge with VO
Cold out? Here's your 2-minute warm-upAnimated nudge
A step-free loop near you this weekendRoute film with local voice
Share the walk you did this weekCommunity prompt
- See itA short film turns up in the feed at the right moment.
- Share itIt's useful, so people pass it on to friends and family.
- Try itThe route or tip feels easy enough to do today.
- Keep it upThe next nudge makes it part of the week.
Two nudges in the Walking Scotland style
Square 1:1 animations built from your Big Walking Break look. One uses music and on-screen text. The other uses a Scottish voiceover. Both include wheeling.
Winter warm-upMusic and text · Hat, gloves, scarf and a quick robin count
Ideas strollScottish voiceover · Why a 30-minute walk helps you think
Real walks and spaces, with graphics that make them easy to follow
Alongside the animations we'll work with your team to film individual sequences of walks, paths and green spaces across Scotland. Each one is layered with simple graphics and overlays so viewers know exactly what to expect.
Set the scene
Where it is and why it's worth the trip.
Show the route
A simple map line, distance and time.
Answer the worries
Access, surfaces and facilities, up front.
Give the nudge
A clear, friendly reason to go.
Your staff, volunteers and walking groups know the routes people love and the questions that stop people trying them. We'll plan the sequences with them, film on location and add the overlays, captions and voiceover.
Where it helps, we'll use local voices. People trust someone from their own area telling them a path is easy, safe and worth it more than they trust a slick advert.
Aberdeenshire: everyday journeys, shown by local people
InverurieClaire and the kids on an everyday ride
FraserburghRoute guide
We made a suite of vertical films for social to show simple, achievable ways to use e-bikes and get about differently across Aberdeenshire. Local voices and simple content, made to be shared.
The same approach works for walking and wheeling. Real people, real places and no pressure. Just a clear picture of how easy it can be.
- How-to guidesShort, practical instructions for getting started.
- Routes and placesGuides to routes and places all over Aberdeenshire.
- Everyday journeysThe school run, getting to a meeting or just seeing the area.
Content your team can post straight away
Easy for everyone to watch
Subtitles on every film, clear high-contrast graphics and plain language. Walking and wheeling shown side by side, with access information where people need it.
Easy for your team to use
Every film comes in the sizes each platform needs, with post copy and alt text written for it. No reformatting and no guesswork when it's time to post.
Easy for partners to share
Local councils, health boards and walking groups can pick up the same films and post them to their own audiences.
| ideas_stroll_1x1.mp4 | Facebook and Instagram feed |
| ideas_stroll_9x16.mp4 | Reels, TikTok and Stories |
| ideas_stroll_16x9.mp4 | Website, YouTube and screens |
| ideas_stroll.srt | Subtitle file |
| post_copy.txt | Captions for each platform |
| alt_text.txt | Descriptions for screen readers |
| thumbnails/ | Holding images for each size |
Supported content strategy and content development
A plan for every nudge
We work with your team to decide who each film is for, what it should nudge them to do and when it goes out.
- Audience and message planning with your team
- A seasonal content calendar
- Posting plan across Facebook, Instagram and TikTok
- Review of what's working, with changes as we go
Films made and ready to post
Animated nudges and filmed sequences of real walks and spaces, finished with graphics, overlays and voiceover.
- Animated nudges in the Walking Scotland style
- Location sequences with your team and local voices
- Subtitles, overlays and access information
- Every size, with post copy and alt text
- Sit down togetherAgree the audiences, the messages and the first places to feature.
- Plan the seasonA calendar of nudges timed to the weather, the school year and your campaigns.
- Make the filmsAnimations in the studio and sequences on location with your team.
- Post and learnYour team posts the films and we refine the next batch from what people share.
Start with the nudges and grow into films of your own walks and places
| Element | Detail | Cost |
|---|---|---|
| Phase oneAnimated nudges and content strategy | 12 animated sequences in the style of the first two, including the two already made. Topics agreed with your team. Scripted, animated and captioned with music or voiceover, in the sizes each platform needs. Includes the supported content strategy: audience and message planning, a seasonal content calendar and a posting plan across Facebook, Instagram and TikTok. | £1,450 |
| Phase twoSelf-shot guides to walks and locations | 12 additional sequences of walks, paths and green spaces, filmed with your team and supported by us. Planning and shot lists, simple kit advice and training, then edit, graphics, overlays, access information and voiceover. Subtitled and ready to post. | £1,600 |
| Both phases | 24 sequences and a supported content strategy, ready for social | £3,050 |
All costs exclude VAT and may be subject to change with creative inputs.
Let's show Scotland the way, one nudge at a time
We'll sit down with your team, pick the first walks and spaces to feature and plan the next round of nudges.
Or call us on 0141 489 0777